Final Project - Final Draft

Final Piece to be mounted.

Final Project Drafts

This is the original photo I began with. I took this photo when I went to the museum. Overall a pretty good picture as it looks very very real and I feel will give the reader a feeling of "oh wow this is a real life experience." First I started with the full color picture but as I progressed I felt as if the image was strong enough to work with out the color. I posted the photos with the grid and with out the grid so that you guys can see where how I was working. I was definitely working with a very very simple palette in my mind.

Trip To LA County Museum

Good thing about this museum is that is across the street from my home so I simply skated over to the museum and took a walk around. I had been there plenty of times so it wasn't anything new but they did have a couple new exhibits.

Brody's Work

Brody has a well put together portfolio, obviously, as a word famous designer. Below are some of my favorite works by him. He has a great style as he can go from a very very simple design to something very complex, which I appreciate because everything isn't the same ALL the time, except for a couple elements. I plan to appropriate his style in the simplest form. This will be the hardest challenge as I believe "simple is hard, complicated is easy." I will stick to only helvetica and do what I can with only one font.

Graphic Designer For Ad 1 Final

Yes yes I know. I choose the Wanker aka Neville Brody. The main reason I choose him is because after watching an interview on him he said something that really caught my attention. He said " as far as I'm concerned there is only the need for one type face, Helvetica. " This was interesting to me because I've always been a an of the font, although I'm not a master typographer and I can't mass alter the font, I believe that if you can find a way to work with one single font and do it effectively you have accomplished a very difficult task.

Words

Words:

Fast
Sleek
Running
Inch
Comfort
Style
Shoe
Sneaker

Target Audience

Target Market:

18-35 year old Males
Class Type: Middle Class

My shoe is the Puma R698.

My intent with this project is to hit the 18-35 year old male market. Although this shoe is a running shoe I'm going after the lifestyle market as I plan to sell this shoe as a lifestyle rather than a running shoe. In other word I want to make a "cool guy" running shoe that you don't have to run in but even if you do you look "cool" doing it.

For layout I plan to approach it the same way I approached my first project by placing everything in a way that pleases the eye. I'm looking forward to the page advertising as it will be a bit of a challenge to bridge the gap between the teens and adults.

I will make an add that will be placed in Complex Magazine (complex.com). This magazine is a lifestyle/fashion driven magazine that I feel will be a perfect fit for this ad.

Puma R698 Shoe

When I picked Puma I wanted to do this shoe basically because it is on of those running shoes for the "cool guy," meaning one of those running shoes that you don't really see too many people actually running in just wearing the shoes. I will market this to an audience of 18-36 males. I will elaborate on this a bit more in some of my upcoming post.

Cliche Analyzed

I picked the phrase "Give and Inch & They Take The Mile" because since I will be doing Puma which makes tons of running shoes I will concentrate on this.

I found the meaning for the cliche and I have posted the link below.

http://idioms.thefreedictionary.com/Give+an+inch+and+take+a+mile

Puma Shoe Company

I choose Puma Shoes as my company for this upcoming project.

Rough Mock

This is a rough mock up of what I'm planning on doing. The final version will obviously not be so plain. It will be detailed with real photos etc. Please comment and let me know what you would like to see and your thoughts.

BP Ad. Ideas

Refined Topic/ Target Audience/ Competitors/ Slogans

TOPIC:

"The effect on the fishermen economy due to the oil spill."

TARGET AUDIENCE:

-People affected
- Fishermen
- Restaurant Owners
- Families of Fishermen

COMPETITORS:

-BP
-Other oil industries
-Human interest groups (helping other disaster victims)

SLOGANS:

-"Who have they really helped?"
-"What about us?"
- "BP Doesn't Care"
- " First our water than our fish, what's next?"

BP Adds

BP Oil Spill Article

Full Article Here: USA TODAY

Good Advertising

The simplicity of this advertising makes it a good piece of propaganda. The photos with the clean white background sale the bottles and nothing else as there is nothing in the background to distract from the bottles and the text. The text its self plays a big factor as it is to the level of the bottles and places it in a hierarchy where it doesn't get lost.

Bad Advertising

This is a bad piece of advertising for a couple of reason. The main reason I feel it is a bad piece of advertising is because the text using on the web banner. It works because it flashes and catches peoples attention but the look of the banner is not very good. The web banner should have better text and clear images in the background, unlike the one that is on the banner.