BP Ad. Ideas

Refined Topic/ Target Audience/ Competitors/ Slogans

TOPIC:

"The effect on the fishermen economy due to the oil spill."

TARGET AUDIENCE:

-People affected
- Fishermen
- Restaurant Owners
- Families of Fishermen

COMPETITORS:

-BP
-Other oil industries
-Human interest groups (helping other disaster victims)

SLOGANS:

-"Who have they really helped?"
-"What about us?"
- "BP Doesn't Care"
- " First our water than our fish, what's next?"

BP Adds

BP Oil Spill Article

Full Article Here: USA TODAY

Good Advertising

The simplicity of this advertising makes it a good piece of propaganda. The photos with the clean white background sale the bottles and nothing else as there is nothing in the background to distract from the bottles and the text. The text its self plays a big factor as it is to the level of the bottles and places it in a hierarchy where it doesn't get lost.

Bad Advertising

This is a bad piece of advertising for a couple of reason. The main reason I feel it is a bad piece of advertising is because the text using on the web banner. It works because it flashes and catches peoples attention but the look of the banner is not very good. The web banner should have better text and clear images in the background, unlike the one that is on the banner.